Icebreaker Lager is a brand prototype meticulously crafted to spark conversations and foster genuine connections between individuals. Taking inspiration from the introverted demographic, the goal of this project is to empowers its consumers to effortlessly "break the ice" and engage in meaningful dialogues. When the label is peeled back, each unveils a thought-provoking question underneath, providing a stimulating starting point for engaging discussions. Additionally, for those seeking an extra touch of creativity, an optional coloring activity adds an interactive element to the experience.
